Most of us take the electricity that powers our lights, computers and fridges as a given. Some days, we may wonder about nuclear waste or the smog that clouds the summer skies, but our days are to busy to worry about power generation, aren't they? Well, if we don't sound too much like an ad for alternative power yet, here is the point:

Increasing demand for alternative power, encourages its production, and reduces emissions!

But you say, I as a consumer or we as a business cannot afford to outfit our buildings with solar panels. The business approach of Bullfrog Power is to have consumers pay a premium on their electric bills, which is passed on to alternative power producers. This creates a demand and leads to increased alternative power capacity and lower cost power. This is one part of the challenge of reducing our emissions of green house gases. Efficiency and energy conservation are still important parts of protecting our planet...and the financial bottom line.

"McMillan Binch Mendelsohn chooses renewable resources from Bullfrog Power™"

(CSRwire) TORONTO, ONTARIO - April 19, 2007 - McMillan Binch Mendelsohn LLP is pleased to announce it has signed an agreement with Bullfrog Power™ to use only 100 per cent green electricity for its power needs at its Toronto Client Service Centre.

Providing its customers with a new way to support renewable energy, Bullfrog Power™ sources clean power exclusively from wind and low-impact hydro generators.

McMillan Binch Mendelsohn's decision to become bullfrogpowered™ is part of the firm’s ongoing commitment to reduce its environmental impact by supporting renewable energy sources. Joining a growing list of Ontario businesses that have also become bullfrogpowered™, the firm is proud to be the first Bay Street law firm to purchase green power.

"McMillan Binch Mendelsohn has a long tradition of being at the leading edge of public policy matters," said Andy Kent, McMillan Binch Mendelsohn's Chief Executive Officer. "Today, in committing to buy green power, we are moving beyond the discussion and taking concrete action on a policy issue of international importance."

Bullfrogpower                                             McMillan Binch Mendelsohn