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Reputation Risk is Operational Risk Print E-mail
TCBCO Comment: As any restaurateur knows, a business's reputation is built by a painful struggle for quality that can be destroyed by one really bad review or a rat in the kitchen. As a business gets bigger, its reputation may be able to withstand a few setbacks but the microscope of media attention also gets more and more focused. The other way that a business can end up with a tarnished reputation is to show a pattern of consistently breaching its CSR obligations. Royal Dutch Shell and affiliated "National Shells" face a difficult combination of linkages with some truly horrendous acts in the past (death of Ken Saro-Wiwa and eight others in Nigeria), which have made them a symbol of everything wrong with corporate globalization. The bigger reputational risks they face are recurring regulatory breaches and the accompanying damage to their reputation. Shell's (along with Nike, Exxon, Monsanto) experiences provide an example for other corporations trying to stay off of the NGO most wanted list.

 

  • The Guardian reports on the 10 notices that Shell has received from the UK's "Health and Safety Executive about the poor state of its North Sea platforms".
  • Shell is criticized for not maintaining its offshore platforms as they reach the end of their working lives.
  • Key: The fact that this story hits the new, even though Shell has not alleged to have broken the law, illustrates the risk and the need to have strong CSR policies in place at the operational level so that managers handle this risk to the overall reputation of Shell.

Shell safety record in North Sea takes a hammering

Terry Macalister
Monday March 5, 2007
The Guardian
, the Original Article

The company's dismal record undermines Shell's public commitment to improve its performance after a fatal explosion on the Brent field in the North Sea in 2003 and raises further concerns about Britain's ageing oil and gas equipment.

...Last summer Shell insisted it was in the middle of a $1bn (£515m) programme to upgrade its platforms, saying: "Safety is and will remain our first priority."...

Backstory

North Sea operators are investing less in offshore oil platforms at a time when production is falling much faster than expected, according to a recent report from the UK Offshore Operators Association. As the North Sea nears the end of its natural life as an oil province, many large groups are looking for much bigger finds elsewhere. North Sea production fell 9% to 2.9m barrels of oil equivalent last year and UKOOA expects it to be 250,000 barrels lower on average over the remainder of the decade. UKOOA is also predicting investment will fall to as little as £4bn this year compared with £5.6bn last year, at a time when costs are rocketing due to equipment shortages.

Shell has been repeatedly warned by the Health and Safety Executive about the poor state of its North Sea platforms, according to information obtained by the Guardian.

Special reports
Oil and petrol

Useful links
Opec
International Energy Agency
American Petroleum Institute
Energy Institute

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